rule-of-three.co.uk – Full Analysis

Joma

Copywriters of Distinction | Rule of Three Copywriting Studio

(Took us an average of 1.3 seconds to load)

Table of Contents
Basic information
Minor HTML issues found on homepage
Popular words
Pagespeed analysis
How can this website be improved?
Internal pages
Websites linked to

Basic information for rule-of-three.co.uk

About: We’re copywriters. We design messages for world-leading brands through premium copywriting and creative services. What do you want to achieve? 020 7118 0333

Email: copywriters (at) rule-of-three (dot) co (dot) uk

Social media profiles:

Using HTTPS: Yes 🙂

HTML errors found on homepage

_TITLE --><meta name="ember-cli-head-start"><titl
Element “meta” is missing one or more of the following attributes: “content”, “property”.


.co.uk/"><meta name="ember-cli-head-end"><lin
Element “meta” is missing one or more of the following attributes: “content”, “property”.


"" /> <link rel="shortcut icon" href="/assets/logos/favicon-32x32-5ca2405907ec5e2837ad321495461e66.png" type="image/png" sizes="32x32" integrity="" /> <
A “link” element with an “integrity” attribute must have a “rel” attribute that contains the value “stylesheet” or the value “preload” or the value “modulepreload”.


"" /> <link rel="shortcut icon" href="/assets/logos/favicon-16x16-ed9382f16d62a6e49e7938351fe259b7.png" type="image/png" sizes="16x16" integrity="" /> <
A “link” element with an “integrity” attribute must have a “rel” attribute that contains the value “stylesheet” or the value “preload” or the value “modulepreload”.


"" /> <link rel="shortcut icon" href="/assets/logos/favicon.ico" type="image/x-icon" integrity="" />
A “link” element with an “integrity” attribute must have a “rel” attribute that contains the value “stylesheet” or the value “preload” or the value “modulepreload”.


<img src="/assets/logos/logo.svg" class="responsive-img fullwidth">
An “img” element must have an “alt” attribute, except under certain conditions. For details, consult guidance on providing text alternatives for images.


> <img src="assets/images/lunar-trinity-e06806acf8f6a623cda2c21948fb9f26.png" class="responsive-img">
An “img” element must have an “alt” attribute, except under certain conditions. For details, consult guidance on providing text alternatives for images.


<img src="assets/images/make-a-pact-46069b099228a550e2d27480fed2b1ee.jpg" class="responsive-img">
An “img” element must have an “alt” attribute, except under certain conditions. For details, consult guidance on providing text alternatives for images.


<img src="assets/images/block-head-0e64b3e3a5bbcf22d21bafe3ea46eb15.jpg" class="responsive-img">
An “img” element must have an “alt” attribute, except under certain conditions. For details, consult guidance on providing text alternatives for images.


<img src="assets/images/manuscript-0e8acce47d6104fe994762f52c87c1cc.jpg" class="responsive-img">
An “img” element must have an “alt” attribute, except under certain conditions. For details, consult guidance on providing text alternatives for images.


Popular words

Word Frequency
copywriting 11
creative 8
rule 5
three 5
content 5
design 4
unique 4
create 4
words 3
interest 3
capture 3
offer 3
senior 3
copywriters 3
approach 3
action 3
digital 3
strategy 3
team 3
art 2

Pagespeed analysis

OVERALL SITE SPEED: AVERAGE (details below)

CUMULATIVE LAYOUT SHIFT SCORE: AVERAGE. Have you ever been reading an article online when something suddenly changes on the page? Without warning, the text moves, and you’ve lost your place. Or even worse: you’re about to tap a link or a button, but in the instant before your finger lands, BOOM – the link moves, and you end up clicking something else! This is a measure of how often this is happening on your website.

FIRST CONTENTFUL PAINT MS SCORE: AVERAGE. This measures the time taken for the first thing on your website to load when a visitor goes there.

FIRST INPUT DELAY MS SCORE: AVERAGE. How long it takes for your website to react if the user interacts with it in some way, such as clicking a link or button.

LARGEST CONTENTFUL PAINT MS SCORE: AVERAGE. Measures how long the main part of the website takes to load.

Opportunities for improvement

Serve images in next-gen formats: Image formats like JPEG 2000, JPEG XR, and WebP often provide better compression than PNG or JPEG, which means faster downloads and less data consumption.
Potential savings of 4,977 KiB

Remove unused CSS: Remove dead rules from stylesheets and defer the loading of CSS not used for above-the-fold content to reduce unnecessary bytes consumed by network activity.
Potential savings of 85 KiB

Efficiently encode images: Optimized images load faster and consume less cellular data.
Potential savings of 3,348 KiB

Remove unused JavaScript: Remove unused JavaScript to reduce bytes consumed by network activity.
Potential savings of 1,069 KiB

Use video formats for animated content: Large GIFs are inefficient for delivering animated content. Consider using MPEG4/WebM videos for animations and PNG/WebP for static images instead of GIF to save network bytes.
Potential savings of 4,312 KiB

Preload key requests: Consider using `` to prioritize fetching resources that are currently requested later in page load.
Potential savings of 550 ms

Enable text compression: Text-based resources should be served with compression (gzip, deflate or brotli) to minimize total network bytes.
Potential savings of 1,682 KiB

Properly size images: Serve images that are appropriately-sized to save cellular data and improve load time.
Potential savings of 988 KiB

Defer offscreen images: Consider lazy-loading offscreen and hidden images after all critical resources have finished loading to lower time to interactive.
Potential savings of 945 KiB

Eliminate render-blocking resources: Resources are blocking the first paint of your page. Consider delivering critical JS/CSS inline and deferring all non-critical JS/styles.
Potential savings of 460 ms

Avoid serving legacy JavaScript to modern browsers: Polyfills and transforms enable legacy browsers to use new JavaScript features. However, many aren’t necessary for modern browsers. For your bundled JavaScript, adopt a modern script deployment strategy using module/nomodule feature detection to reduce the amount of code shipped to modern browsers, while retaining support for legacy browsers. [Learn More](https://philipwalton.com/articles/deploying-es2015-code-in-production-today/)
Potential savings of 1 KiB

Internal pages [TOP 20]

Website Page
https://rule-of-three.co.uk/what-is-the-rule-of-three-copywriting
https://rule-of-three.co.uk/copywriter-chronicle
https://rule-of-three.co.uk/copywriters-word-of-the-day
https://rule-of-three.co.uk/copywriting
https://rule-of-three.co.uk/transcreation
https://rule-of-three.co.uk/content-strategy-a-guide-to-the-essential-elements
https://rule-of-three.co.uk/
https://rule-of-three.co.uk/content-strategy
https://rule-of-three.co.uk/global-copywriting
https://rule-of-three.co.uk/tone-of-voice-copywriting
https://rule-of-three.co.uk/digital-development
https://rule-of-three.co.uk/translation
https://rule-of-three.co.uk/brand-design
https://rule-of-three.co.uk/creative-thinking

External homepage links [TOP 20]

Website Page
https://www.youtube.com/RuleofthreeUk-copywriters
https://www.facebook.com/TheCopywritingStudio/
https://plus.google.com/+rule-of-threecouk
http://www.twitter.com/copywriters3
https://www.linkedin.com/company/rule-of-three—the-copywriting-studio
http://www.instagram.com/copywriters3
http://www.pinterest.com/copywriters3