South Downs Cellars ( – Full Analysis


South Downs Cellars – Wine Merchant

(Took us an average of 0.7 seconds to load)

Table of Contents
Basic information
Minor HTML issues found on homepage
Popular words
Pagespeed analysis
How can this website be improved?
Internal pages
Websites linked to

Basic information for

Email: hurst (at) southdownscellars (dot) co (dot) uk

Social media profiles:

Using HTTPS: Yes 🙂

HTML errors found on homepage

TYPE html><html xmlns="" lang="en" xml:lang="en"><head
Bad value “” for the attribute “xmlns” (only “” permitted here).

t</title><meta http-equiv="Content-Type" content="text/html; charset=iso-8859-1" /><meta
Internal encoding declaration “iso-8859-1” disagrees with the actual encoding of the document (“utf-8”).

t</title><meta http-equiv="Content-Type" content="text/html; charset=iso-8859-1" /><meta
Bad value “text/html; charset=iso-8859-1” for attribute “content” on element “meta”: “charset=” must be followed by “utf-8”.

t/css" /><link href=",500|Raleway:400,500,300" rel="stylesheet" type="text/css" /><link
Bad value “,500|Raleway:400,500,300” for attribute “href” on element “link”: Illegal character in query: “|” is not allowed.

s --> <link href=',500|Raleway:400,500,300' rel='stylesheet' type='text/css'> <sc
Bad value “,500|Raleway:400,500,300” for attribute “href” on element “link”: Illegal character in query: “|” is not allowed.

<noscript><img height="1" width="1" alt="" style="display:none" src=";ev=PixelInitialized" /></nosc
Bad start tag in “img” in “noscript” in “head”.

alized" /></noscript> <me
Stray end tag “noscript”.

script> <meta name="viewport" content="width=device-width, initial-scale=1.0"> <
Attribute “name” not allowed on element “meta” at this point.

script> <meta name="viewport" content="width=device-width, initial-scale=1.0"> <
Element “meta” is missing one or more of the following attributes: “itemprop”, “property”.

Stray end tag “head”.

Popular words

Word Frequency
buy 45
price 42
case 22
bottle 21
bottles 21
wine 9
tea 8
us 7
tasting 7
ale 6
gin 6
cellars 5
kolsch 5
downs 4
white 4
armagnac 4
rum 4
gift 4
south 4
wines 4

Pagespeed analysis


CUMULATIVE LAYOUT SHIFT SCORE: AVERAGE. Have you ever been reading an article online when something suddenly changes on the page? Without warning, the text moves, and you’ve lost your place. Or even worse: you’re about to tap a link or a button, but in the instant before your finger lands, BOOM – the link moves, and you end up clicking something else! This is a measure of how often this is happening on your website.

FIRST CONTENTFUL PAINT MS SCORE: AVERAGE. This measures the time taken for the first thing on your website to load when a visitor goes there.

FIRST INPUT DELAY MS SCORE: AVERAGE. How long it takes for your website to react if the user interacts with it in some way, such as clicking a link or button.

LARGEST CONTENTFUL PAINT MS SCORE: AVERAGE. Measures how long the main part of the website takes to load.

Opportunities for improvement

Defer offscreen images: Consider lazy-loading offscreen and hidden images after all critical resources have finished loading to lower time to interactive.
Potential savings of 37 KiB

Serve images in next-gen formats: Image formats like JPEG 2000, JPEG XR, and WebP often provide better compression than PNG or JPEG, which means faster downloads and less data consumption.
Potential savings of 1,489 KiB

Remove unused JavaScript: Remove unused JavaScript to reduce bytes consumed by network activity.
Potential savings of 313 KiB

Properly size images: Serve images that are appropriately-sized to save cellular data and improve load time.
Potential savings of 294 KiB

Eliminate render-blocking resources: Resources are blocking the first paint of your page. Consider delivering critical JS/CSS inline and deferring all non-critical JS/styles.
Potential savings of 740 ms

Minify JavaScript: Minifying JavaScript files can reduce payload sizes and script parse time.
Potential savings of 43 KiB

Minify CSS: Minifying CSS files can reduce network payload sizes.
Potential savings of 4 KiB

Efficiently encode images: Optimized images load faster and consume less cellular data.
Potential savings of 707 KiB

Remove unused CSS: Remove dead rules from stylesheets and defer the loading of CSS not used for above-the-fold content to reduce unnecessary bytes consumed by network activity.
Potential savings of 41 KiB

Internal pages [TOP 20]

Website Page Pool Gin – 5cl/P6848 Tea/A60-67 Block Series Carmenere/P8450

External homepage links [TOP 20]

Website Page