UmbertoGiannini (umbertogiannini.com) – Full Analysis

Joma

Umberto Giannini

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Table of Contents
Basic information
Minor HTML issues found on homepage
Popular words
Pagespeed analysis
How can this website be improved?
Internal pages
Websites linked to

Basic information for umbertogiannini.com

About: Salon Quality Products At Affordable Prices. Vegan & Cruelty-Free. Shop The Range Now! Leading Hair Care, Styling & Treatments. View Our Bestsellers, Offers & More Today! Sulphate Free Products. International Shipping.

Email: shop (at) umbertogiannini (dot) co (dot) uk

Social media profiles:

Using HTTPS: Yes 🙂

HTML errors found on homepage

2d219ee"><meta id="in-context-paypal-metadata" data-shop-id="14436368419" data-venmo-supported="false" data-environment="production" data-locale="en_US" data-paypal-v4="true" data-currency="GBP"><link
Element “meta” is missing one or more of the following attributes: “charset”, “content”, “http-equiv”, “itemprop”, “name”, “property”.


inal Curl<img class="lazyload" data-src="//cdn.shopify.com/s/files/1/0144/3636/8419/files/Untitled_design-25_200x.png?v=1570708698" alt=""/></a></
Element “img” is missing required attribute “src”.


gy Colour<img class="lazyload" data-src="//cdn.shopify.com/s/files/1/0144/3636/8419/files/5_252a78e6-e282-434a-9b6e-cdca754afc61_200x.png?v=1571315302" alt=""/></a></
Element “img” is missing required attribute “src”.


Grow Long<img class="lazyload" data-src="//cdn.shopify.com/s/files/1/0144/3636/8419/files/Untitled_design-13_200x.png?v=1570016447" alt=""/></a></
Element “img” is missing required attribute “src”.


our Masks<img class="lazyload" data-src="//cdn.shopify.com/s/files/1/0144/3636/8419/files/mask_200x.jpg?v=1603263806" alt=""/></a></
Element “img” is missing required attribute “src”.


rl Repair<img class="lazyload" data-src="//cdn.shopify.com/s/files/1/0144/3636/8419/files/intro_curl_repair_1_200x.jpg?v=1600844331" alt=""/></a></
Element “img” is missing required attribute “src”.


p Restore<img class="lazyload" data-src="//cdn.shopify.com/s/files/1/0144/3636/8419/files/NEW_RENDER_P_200x.jpg?v=1597743673" alt=""/></a></
Element “img” is missing required attribute “src”.


gy Colour<img class="lazyload" data-src="//cdn.shopify.com/s/files/1/0144/3636/8419/files/13_400x.png?v=1570710164" alt=""/></a></
Element “img” is missing required attribute “src”.


lour Care<img class="lazyload" data-src="//cdn.shopify.com/s/files/1/0144/3636/8419/files/15_400x.png?v=1570710176" alt=""/></a></
Element “img” is missing required attribute “src”.


our Masks<img class="lazyload" data-src="//cdn.shopify.com/s/files/1/0144/3636/8419/files/mask_400x.jpg?v=1603263806" alt=""/></a></
Element “img” is missing required attribute “src”.


Popular words

Word Frequency
colour 29
flowerology 17
curl 16
hair 16
scalp 15
care 11
grow 9
cart 9
temporary 8
masks 8
jelly 7
banana 7
butter 7
umberto 7
giannini 7
repair 6
restore 6
view 6
subscribe 6
save 6

Pagespeed analysis

OVERALL SITE SPEED: SLOW 🙁 (details below)

CUMULATIVE LAYOUT SHIFT SCORE: SLOW. Have you ever been reading an article online when something suddenly changes on the page? Without warning, the text moves, and you’ve lost your place. Or even worse: you’re about to tap a link or a button, but in the instant before your finger lands, BOOM – the link moves, and you end up clicking something else! This is a measure of how often this is happening on your website.

FIRST CONTENTFUL PAINT MS SCORE: AVERAGE. This measures the time taken for the first thing on your website to load when a visitor goes there.

FIRST INPUT DELAY MS SCORE: FAST. How long it takes for your website to react if the user interacts with it in some way, such as clicking a link or button.

LARGEST CONTENTFUL PAINT MS SCORE: SLOW. Measures how long the main part of the website takes to load.

Opportunities for improvement

Avoid multiple page redirects: Redirects introduce additional delays before the page can be loaded.
Potential savings of 230 ms

Remove unused JavaScript: Remove unused JavaScript to reduce bytes consumed by network activity.
Potential savings of 285 KiB

Remove unused CSS: Remove dead rules from stylesheets and defer the loading of CSS not used for above-the-fold content to reduce unnecessary bytes consumed by network activity.
Potential savings of 114 KiB

Minify CSS: Minifying CSS files can reduce network payload sizes.
Potential savings of 19 KiB

Properly size images: Serve images that are appropriately-sized to save cellular data and improve load time.
Potential savings of 456 KiB

Eliminate render-blocking resources: Resources are blocking the first paint of your page. Consider delivering critical JS/CSS inline and deferring all non-critical JS/styles.
Potential savings of 400 ms

Avoid serving legacy JavaScript to modern browsers: Polyfills and transforms enable legacy browsers to use new JavaScript features. However, many aren’t necessary for modern browsers. For your bundled JavaScript, adopt a modern script deployment strategy using module/nomodule feature detection to reduce the amount of code shipped to modern browsers, while retaining support for legacy browsers. [Learn More](https://philipwalton.com/articles/deploying-es2015-code-in-production-today/)
Potential savings of 55 KiB

Defer offscreen images: Consider lazy-loading offscreen and hidden images after all critical resources have finished loading to lower time to interactive.
Potential savings of 829 KiB

Enable text compression: Text-based resources should be served with compression (gzip, deflate or brotli) to minimize total network bytes.
Potential savings of 29 KiB

Minify JavaScript: Minifying JavaScript files can reduce payload sizes and script parse time.
Potential savings of 17 KiB

Internal pages [TOP 20]

Website Page
https://umbertogiannini.com/collections/conditioner
https://umbertogiannini.com/collections/scalp-restore
https://umbertogiannini.com/collections/grow-long
https://umbertogiannini.com/collections/trending/products/curl-repair-grow-shampoo
https://umbertogiannini.com/collections/curl-repair
https://umbertogiannini.com/collections/trending/products/flowerology-temporary-colour-mask-cherry-blossom
https://umbertogiannini.com/collections/creams
https://www.umbertogiannini.com/collections/banana-butter-1
https://umbertogiannini.com/collections/beach
https://umbertogiannini.com
https://umbertogiannini.com/collections/shampoo
https://umbertogiannini.com/collections/thick-tastic
https://umbertogiannini.com/collections/masks
https://umbertogiannini.com/collections/serums-oils
https://umbertogiannini.com/collections/flowerology-temporary-colour-masks
https://umbertogiannini.com/collections/kits
https://umbertogiannini.com/collections/all
https://umbertogiannini.com/collections/flowerology-colour
https://umbertogiannini.com/collections/volume
https://umbertogiannini.com/collections/womens

External homepage links [TOP 20]

Website Page
https://twitter.com/umbertogiannini
https://www.pinterest.co.uk/umbertogiannini/
https://cdn.shopify.com/s/files/1/0144/3636/8419/files/UG_logo-mid_pink.png?2538
https://discountninja.io
https://umberto-giannini.myshopify.com/pages/returns-policy
https://www.facebook.com/umbertogianniniofficial
https://www.instagram.com/umbertogiannini/
https://umberto-giannini.myshopify.com/blogs/hair-stories
https://umbertogianninisalons.com/